Instagram beauty influencers have shaken up our industry like no other. Thanks to influencers at home and abroad, we now have wide-range representation, beautiful looks and trendy challenges that break the old image of beauty. Looking at the top makeup and beauty accounts, we can finally say that these influencers bring a welcome change to people who do not fit that conventional mold.
When we talk about beauty accounts on Instagram in Pakistan, there is so much potential. Instagram has provided the ideal platform to budding makeup artists to showcase their skills and teach their followers something new every day. I would take the advice of a makeup influencer on Instagram about makeup shopping any day! It’s not just me, Instagram is now the most impactful influencer marketing channel in the world.
So, brands and influencers, we did some research and found out the top makeup and beauty influencers in Pakistan. For this list, we have selected the top influencers based on pure numbers.
The purpose of this list is to inspire the beginners and showcase to the brands how a social media channel can change an industry.
1# Anam Falak @anamfalak
Top Makeup and Beauty Accounts on Instagram from Pakistan.
Anam Falak is a passionate makeup artist (MUA) based in Karachi. She’s surely a pro at her work, and her Instagram feed is regularly updated about her work on new clients. She is an international MUA and travels around the world for her work.
Followers: 924 K
Avg Likes Per Post: 10.7K
Avg Views Per Video: 66.8 K
Avg Engagement Rate: 1.17%
2# Pakistani Bride @pakistanibride
Top Makeup and Beauty Accounts on Instagram from Pakistan.
The Pakistani Bride account is more of a repost account on Instagram, but one of the most influential ones at that. Every season, hundreds of brides come to Instagram to look for trends and inspiration for their big day. This account curates the best looks from around the world to help a bride in need. There are so many opportunities for designers and brands to partner with this account, just look at the numbers,
Followers: 834.9 K
Avg Likes Per Post: 4.4 K
Avg Views Per Video: 78.1 K
Avg Engagement Rate: 0.53%
3# Hira Tareen @htareen
Top Makeup and Beauty Accounts on Instagram from Pakistan.
Popular VJ, actress and entrepreneur Hira Tareen has one of the most influential makeup accounts in Pakistan. Hira has shifted her focus to YouTube & blogging, where she educates her followers about new looks and posts tutorials. She is one of the many celebs who now run their own YouTube channel.
Followers: 308.7 K
Avg Likes Per Post: 3.3 K
Avg Views Per Video: N/A
Avg Engagement Rate: 1.08%
4# Omayr Waqar @omayrwaqar
Top Makeup and Beauty Accounts on Instagram from Pakistan.
Omayr Waqar is a celebrity hairstylist based in Karachi. You will see him making a guest appearance in popular celeb’s photos, like Mahira Khan or Bilal Ashraf. His Instagram engagement rate is pretty good, and one of the best, because people love to follow his work and interact with his posts.
Followers: 98.8 K
Avg Likes Per Post: 4.8 K
Avg Views Per Video: 15.1 K
Avg Engagement Rate: 4.88%
5# Tanzeel Taj Cosmetics @ttcosmeticspk
Top Makeup and Beauty Accounts on Instagram from Pakistan.
Pakistan surely needs more beauty bloggers coming up with their makeup lines. Tanzeel Taj is one of those entrepreneurs who mastered their art and turned it into a successful business. Tanzeel now runs one of the most popular makeup accounts in the country. Tanzeel also collaborates with other MUAs following the Huda Kattan model and this is what gives her organic beauty line more hype.
Followers: 50.6 K
Avg Likes Per Post: 315.4
Avg Views Per Video: N/A
Avg Engagement Rate: 0.67%
6# Samiya Ansari @swearuponcoco
Samiya Ansari is a multi-talented makeup artist who works at Sabs the Salon. She is also an all rounding lifestyle influencer. Even though she’s an MUA, she has organized a beautiful Insta feed with photos of her travels, food and all things beautiful.
Followers: 30.8 K
Avg Likes Per Post: 307.2
Avg Views Per Video: 2.5 K
Avg Engagement Rate: 1.02%
7# Kilowatt Makeup @kilowattmakeup
https://www.instagram.com/p/Bu6F3plnoHp/This is essentially a makeup reseller account, selling international brands to Pakistan. Since many makeup enthusiasts in Pakistan want to buy original products, this account caters to that target audience. In this business, credibility is key, that’s why this account is even more important.
Followers: 26.5 K
Avg Likes Per Post: 127.8
Avg Views Per Video: N/A
Avg Engagement Rate: 0.49%
8# Nida Moughal @Highlife_Shenanigans
Nida Moughal is a makeup and lifestyle blogger from Pakistan. She is also a mommy to two little munchkins, and her posts revolve around all things trendy. You can get so many ideas on food, makeup, accessories and clothing by following her feed.
Followers: 24.9 K
Avg Likes Per Post: 115.5
Avg Views Per Video: N/A
Avg Engagement Rate: 0.47%
9# Meher Najeeb Salon @meherssalon
Meher’s Salon, run by Meher Najeeb is a one-stop beauty solution for all ladies. The salon is based in Karachi and has a fan following of loyal customers. Their Instagram account showcases cool new looks of clients and the season’s top styles in beauty and self care.
Followers: 23.5 K
Avg Likes Per Post: 36.3
Avg Views Per Video: 1.4 K
Avg Engagement Rate: 0.16%
10# Maliha Rao @redalicerao
https://www.instagram.com/p/B4FIHpEh8mJ/Not many people know this, but Maliha Rao is one of the first beauty influencers from Pakistan. She’s seen the highs and lows of the industry, and that’s why her account is one of the top in Pakistan. Maliha is always open about her struggles with blogging, vlogging and gives tips to her followers on how they can get involved in the conversation.
Followers: 23.1 K
Avg Likes Per Post: 102.8
Avg Views Per Video: 672.5
Avg Engagement Rate: 0.52%
11# Damn She Knows @damnsheknows
https://www.instagram.com/p/B1Efzq_B67G/Hania Moin is a beauty and lifestyle influencer from Pakistan. She runs her personal account @haniamoinn and this account to post about beauty, makeup, food, clothing and so much more. Hania also collaborates with brands that match her theme. Follow her for beauty tips, deals, discounts and all things trendy!
Followers: 22.9 K
Avg Likes Per Post: 326.6
Avg Views Per Video: 967.5
Avg Engagement Rate: 1.54%
12# Hamza Bokhari @hamzaasgharbokhari
https://www.instagram.com/p/B3Y-TiqHDKR/Hamza Bokhari is a Pakistani creative who runs his brand JEEM, which has outlets in Lahore and Islamabad. He has a great aesthetic sense which runs into his brand, and you can follow him around the world on his creative endeavors on Instagram.
Followers: 11.7 K
Avg Likes Per Post: 104.3
Avg Views Per Video: N/A
Avg Engagement Rate: 0.91%
13# Makeup by Sumaiya @sumaiya.mua
https://www.instagram.com/p/B2_ukI5Bd6J/Sumaiya is a self-taught makeup artist based in Rawalpindi, Pakistan. She keeps her followers updated with the happening news in fashion and lifestyle around town. One glance through her feed is enough to tell you that she works very hard to create beautiful content.
Followers: 19.8 K
Avg Likes Per Post: 714.1
Avg Views Per Video: 2.3 K
Avg Engagement Rate: 4.62%
14# Madiha Khan @blog_by_madiha
Madiha is a beauty and makeup influencer based in Karachi. Madiha’s posts revolve around everyday topics like finding the best mascara, perfecting a look with some drug store makeup and looking good on a budget. Madiha also collaborates with brands to promote their products and services.
Followers: 12.2 K
Avg Likes Per Post: 291.6
Avg Views Per Video: 265
Avg Engagement Rate: 3.17%
15# Hira Ahmed Rajput @hirasblog
https://www.instagram.com/p/BdXHPBjlM7z/Hira is a hijabi beauty blogger from Pakistan. She brings a different take on lifestyle and beauty, because of being a modest fashion influencer. Her feed is all things pretty, and all about acing beauty looks paired with a hijab.
Followers: 8 K
Avg Likes Per Post: 286.3
Avg Views Per Video: 2.2K
Avg Engagement Rate: 4.28%
16# Mariyam Hussain @mariyamblog
https://www.instagram.com/p/BqJ034UH2jr/Mariyam is a beauty, lifestyle and fashion blogger based in Lahore, Pakistan. She is a self-taught beautician and keeps her followers updated about the latest products in health and beauty.
Followers: 4.7 K
Avg Likes Per Post: 57.7
Avg Views Per Video: N/A
Avg Engagement Rate: 2.01%
17# Nabia Hussain @nabiahussain
Nabia Hussain is a model and beauty blogger from Pakistan. Her style is bold and she never shies away from trying cool new makeup looks. Follow her account to keep up with her modeling stints, makeup tutorials and great fashion sense.
Followers: 4.4 K
Avg Likes Per Post: 185.5
Avg Views Per Video: 1.4 K
Avg Engagement Rate: 5.38%
18# Nabeha Latif @nabehalatif
Nabeha Latif is a lifestyle blogger and marketer based in Islamabad. Her life revolves around makeup, fashion and lifestyle blogging for her community. Nabeha’s account also has a great engagement rate, which means that she has a very good relationship with her followers. Engaging with your followers is the key to winning on Instagram!
Followers: 2.5 K
Avg Likes Per Post: 215
Avg Views Per Video: 378
Avg Engagement Rate: 13.34%
19# Aisha Razzaq @undermyhijaab
https://www.instagram.com/p/BzuQC8bBlrJ/Aisha Razzaq is a beauty, fashion and lifestyle influencer from Pakistan. She is also a mommy and has a top insta aesthetic game. You will become a fan of her posts as you scroll down the feed and find everything coordinated. This is why her engagement numbers are soaring.
Followers: 2.1 K
Avg Likes Per Post: 95.1
Avg Views Per Video: N/A
Avg Engagement Rate: 5.17%
20# Hira Maham @hishasblog
Top Makeup and Beauty Accounts on Instagram from Pakistan.
Hira is a self-taught makeup artist in Pakistan. You will fall in love with the beautiful hues she creates with her makeup palette. Her work is original, and her followers like the way she presents new looks with everyday makeup products. Good beauty bloggers always have fresh content on their accounts, like Hira!
Followers: 1.3 K
Avg Likes Per Post: 108.4
Avg Views Per Video: n/a
Avg Engagement Rate: 9.34%
Conclusion
We hope you liked our list of top 20 beauty and makeup accounts on Instagram in Pakistan! Stay tuned to learn more about blogging habits, top influencer trends, and cool campaigns. If you need help in picking the best influencers for a campaign, let us know!
