Influencer marketing has grown manifolds this year, especially amongst teenagers. Influencers have become a major part of any company’s marketing strategy. Back in the days when our parents were young, they wanted to become Doctors or Architects. Today, one of the most sought-after professions is to become a YouTube star. In fact, 30 per cent of millennials believe that the opinion of an influencer is more valuable for their buying decisions.
In Pakistan, the majority of the modern audiences are shifting from TV to social media for entertainment and views. Since social media is becoming the prime source of information and entertainment, we are seeing the rise of social media influencers between us.
Pakistani influencers are also making their way into marketing campaigns as more and more brands start noticing the potential of endorsements by non-celebrity bloggers. Apart from marketing campaigns, we have also seen a rise in the support for charitable causes by these influencers.
Following are the top 5 digital influencers and content creators from Pakistan who have been involved in spreading awareness and doing good through social media: