TikTok Campaigns in Pakistan
TECNO is a Hong Kong-based company which recently established its presence in Pakistan. The popular phone brand, which has a presence in over 60 countries across the globe, is using innovative marketing tactics to reach its target audience across the country. TECNO’s recent TikTok marketing campaign in Pakistan caught our attention, where they utilized the viral social media platform to influence their audience.
After Facebook and Instagram, TikTok seems to be the next big social media app making waves in Pakistan. So, now is the best time to launch a campaign using TikTok influencers. This article briefly discusses the campaign and its outcomes, followed by our take on the whole process.
TECNO TikTok Campaigns with Pakistan Influencers
After partnering with 30 TikTok influencers of Pakistan, TECNO landed on the social media platform with a bang. The company went the extra mile by planning and executing simultaneous campaigns on TikTok. They also allowed the TikTok influencers to record and post videos about whichever theme they liked.
This is what the company’s spokesperson has to say about launching the marketing campaign on TikTok: “We used TikTok because it has the potential to give you organic reach. Most of the follows and likes on TECNO’s official TikTok page are earned through influencer marketing.”
Remember how we mentioned in our previous articles that you have more chances to go big on a new social media platform? Well, TECNO followed the same route, and the numbers speak for themselves. TECNO Mobile Pakistan has 45k+ followers and 218.3k+ likes on their official TikTok page.
The follower count of TikTok influencers alone hits more than 13 million people, with more than 200 million likes on their profiles.
TECNO Spark Challenge
Named after their new product in the market, the TECNO Spark mobile, the Spark Challenge had users follow the simple instruction of dancing along the tune provided by TECNO. Subsequently, the users with the best videos won the new phone by TECNO.
@adeelmurtaza Make your creative video & win #Spark4 Use hashtag #TecnoSpark4More TecnoMobilePakistan, Follow @tecnomobilepakistan & Tag 3 friends to participate!
Hundreds of people participated in the TECNO Spark Challenge. All one had to do was make a creative video and their chances of owning a Spark 4 phone would increase automatically. You can find all the videos by typing #TecnoSpark4More on TikTok search bar.
@phoolllu Make your creative video & win #Spark4 Use hashtag #TecnoSpark4More TecnoMobilePakistan, Follow @tecnomobilepakistan & Tag 3 friends to participate
#tecnospark4more has 46.6 million views on TikTok
TECNO Cricket Superstar
Pakistanis can’t have enough of TikTok nowadays, and then there is the love for cricket! TECNO smartly mixed the best of both worlds in their cricket superstar campaign. The marketing campaign on TikTok officially launched with a TVC that starred Pakistan’s hottest cricket stars, Hassan Ali and Shoaib Akhtar.
@tecnomobilepakistan Take a Magical spin on “TECNO STAR” beats & become #cricketsuperstar ????win mobile #sponsored
The cricket stars showed their bowling skills in the ad, and asked the viewers to get their game on on TikTok. In a sample video, Shoaib Akhtar showed his famous bowling celebration, asking people to imitate it in the most creative way. You had to swish and turn into a cricket avatar, while the campaign tune played in the background.
@alishbahanjum Take a Magical Spin,Get into cricket appearance by using hashtag TECNO#cricketsuperstar & Win mobile!
To participate in the competition, users had to follow the following steps:
- Open Tik Tok, go to discover and find #Cricketsuperstar hashtag (it was trending)
- Open the official video of the challenge and click on “TECNO STAR” music tune to record the musical video
- Take a Magical Spin, change from a regular outfit to cricket outfit and follow the signature style of Shoaib Akhtar on the beats
- Upload the video on your TikTok profile with “TECNO#cricketsuperstar”
- Participants with the highest number of likes had chances of winning Tecno Mobiles
@dollyfashionicon Take a Magical Spin, get into cricket appearance by using hashtag TECNO#cricketsuperstar & Win mobile! #trending
The winners were announced in early January. However, you can still find the videos by typing #cricketsuperstar in the search bar on TikTok. Top TikTok influencer dictated the moves as well, and made the campaign go viral on TikTok and all other social media platforms.
#cricketsuperstar has 132.5 million views on TikTok
TikTok is a force to be reckoned with
In our conversation with Tecno’s marketing team, we quickly realized how a new platform excites a brand. The possibilities for organic growth motivate brands to take the leap and grab the opportunity before someone else takes it. Soon enough, other brands followed the lead of Tecno and launched their respective campaigns on TikTok.
@areeka__haq Make #Duet with me & spread awareness for Covid-19.Use #TECNO #ExpectMoreSafe to win Camon15. #TecnoMobilePakistan #StayHome
Moreover, you need to give people something they already like. The smart mix of cricket stars and musical beats gave users a chance to showcase their creativity. You also need to provide creative freedom to your partner influencers so that they can help your cause with more power.
We believe that this is the first of many awesome campaigns we will witness in 2020. Did you take part in any of these challenges? Let us know. If you are looking for the best TikTok influencers for your brand, we are here to help you out. Cheers!
